The ChangingBuyingLandscape

Changing Landscape Illustration

By 2020, 85% of all consumers will be managing relationships without talking to a human. A robust marketing technology stack is critical to keep pace with new buying demands. However, marketing teams often lack the knowledge or skill sets to properly deploy, run, and optimize marketing automation software.

Are you ready to maximize your ROI on marketing automation technology, grow revenue, increase deal velocity and closure rates? Contact MASS Engines today to get started.

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Changing Landscape Illustration
About MASS Engines Illustration

AboutMASS Engines

MASS Engines drives revenue growth for B2B companies by building best-in-class lead management systems.

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OurCapabilities


Revenue Marketing

Increase the predictability of your marketing campaigns by identifying and reinforcing your strongest sales and marketing tactics. We help you develop repeatable prospecting programs that drive new customer acquisition and predictable sales revenue.

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Lead Management

Start leveraging marketing automation to optimize productivity, increase marketing ROI, and improve your database quality. We help you gain funnel insights to understand the tactics that are working and improve your campaigns.

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Marketing Operations Strategy

Create more value from your MarTech investment  through coaching, best practices and insight into leading demand generation models. We help you reinforce your marketing strategy by putting people, processes, and technologies in the right place, linking marketing back to revenue.

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Pipeline Influence

Get the full picture of the impact your campaigns are having on revenue. We help you understand which stages of your pipeline are inefficient and which are influential so you have the information you need to make investment decisions that maximize revenue and support pipeline growth.

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Funnel Optimization

Move beyond funnel management to empowerment. We help you maximize the value of your MarTech investment through applied analytics and best practices to improve velocity, conversion, and revenue growth.

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OurServices

Shift

Get up and running quickly as you start your funnel optimization journey with deployment, training and execution support from marketing automation experts.

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Advance

Build the foundation for effective marketing.  Make adjustments to processes and systems that enhance data quality, increase efficiencies, and ensure legal compliance, refining the segmentation, targeting and personalization of your campaigns.

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Redefine

Connect marketing investments to revenue outcomes. Maximize the conversion potential of each lead by visualizing the lead journey from top to bottom, identifying opportunities for further improvement. Start your funnel revolution here.

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Engage

Drive the true revenue potential of your funnel. Transform your passive digital footprint into an engaging, interactive and proactive presence that effortlessly adapts to changing behaviours regardless of channel, maximizing conversion and velocity of each lead.

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Results

Marketing Automation Case Study

Intel

Discover how we're transforming the Enterprise Lead generation space and find out more about the framework we built for Intel to relaunch its marketing automation.

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Attribution Reporting for Samsung Powered by MASS Engines

Samsung

Discover how MASS Engines created a huge impact on Samsung's funnel through attribution reporting. MASS Engines helped Samsung successfully implement an attribution reporting model to accurately track MQL conversion points, velocity, and source.

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Eloqua Implementation Case Study - Informa Engage

Informa Engage

Discover how MASS Engines led an award-winning implementation of a marketing automation solution for Informa Engage.

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OurBlog

Why your Database is Sabotaging your B2B Marketing Campaigns

Your database is at the center of your B2B Marketing campaigns. Here’s how to care for your contact list, and the consequences if you don’t.

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Marketing Accountability and the Expectations of the C-Suite

Proactively kick off a marketing transformation that will help drive revenue, improve operations and prove the value of marketing's efforts.

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The 3 Pillars of an Effective MarkOps Strategy

Are you underusing your Marketing Operations team? Learn more about the three pillars of effective MarkOps Strategy: Automate, Attribute, & Accelerate.

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