
Podcast: Marketing as a Revenue (instead of Cost) Center
Today, we're talking with Zee Jeremic, about revenue growth, business process optimisations re: marketing and sales, and marketing as a revenue (instead of cost) center.
Resources To Transform Your Funnel And Drive Revenue.
Today, we're talking with Zee Jeremic, about revenue growth, business process optimisations re: marketing and sales, and marketing as a revenue (instead of cost) center.
My guest is Zee Jeremic! Zee is a Driven marketing technologist passionate about enabling companies large and small to harness the full power of automated demand generation. A senior solutions architect leading a growing team of Marketing Automation and CRM experts, with a strong belief in building fully integrated solutions that are well documented and easy-to-use.
In the latest episode of the SaaS Fuel™ Expert Series, Jeff is joined by Zee Jeremic as they dive into transforming funnel performance. The focus is on revenue operations, which is responsible for aligning sales and marketing to deliver better conversions and more revenue to the organization.
Traditionally, you do marketing, then you do sales. But according to our guest, Zee, in modern business, you need to have them interweaved throughout a single funnel, not different stages.
Join Brad Friedman and Zee Jeremic as they chat about the new age of marketing. And how marketers need to shift their thinking to align with the thinking of today's consumer.
In this episode of the Revenue Engine Podcast, Zee Jeremic, the CEO at MASS Engines, shares why organizations need to have an aligned and integrated sales and marketing structure to optimize the revenue process and power the revenue engine!
Zee Jeremic is a Master Consultant and the CEO of Mass Engines and has amassed over 15 years of experience in marketing and sales automation. This topic is top of mind for a lot of people! As we analyze our budgets and figure out where to spend and where not to spend, it’s critical to be cautious. At the beginning of this chat, Zee shared his insights on why marketing analytics is such a struggle.