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Get news, insights, and resources from our demand generation blog featuring interviews and articles from our team of technology and marketing experts.
Connect to Revenue for Marketing ROI
Create an indispensable marketing team and safeguard your budget by making the most of your data.
A Shared Language for Marketing and Sales
Lead scoring is an underused tool that can function as a shared language between Marketing and Sales, aligning teams, and enhancing the funnel, and improving revenue outcomes
Overcoming the Misalignment of Marketing & Sales
Help Marketing and Sales clear the path of mutual misunderstanding to build a trusting partnership.
Marketing as a Profit Center
Incorporating attribution reporting into your company’s marketing operations can have a transformative impact on the role of marketing teams.
Why Your Marketing Team Needs Attribution Reporting
Learn why attribution reporting matters to modern marketers and why it is one of the most effective ways to improve your sales revenue.
3 Tips for Mapping the B2B Buyer Journey
Take a buyer-centric approach to mapping the B2B Buyer Journey to enhance your sales funnel and generate higher quality leads.
5 Steps to Implement RevOps in your Organization Without a New Department
Here are 5-steps your team can take to realistically and practically rev-up revenue operations in your organization.
How to Build an Effective Lead Management System
Learn how to build a sustainable lead management system that will give your company the competitive edge it needs to thrive in today’s digital marketplace.
Why Educational Theory Matters to MarTech Adoption
Proven methodologies like SAMR & Change Management help Marketing Teams expedite a sustainable MarTech transformation and accelerate time-to-value on investments.