Resources Overview
Resources To Transform Your Funnel And Drive Revenue.
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Get news, insights, and resources from our demand generation blog featuring interviews and articles from our team of technology and marketing experts.
Sales
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Connect to Revenue for Marketing ROI
Create an indispensable marketing team and safeguard your budget by making the most of your data.
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A Shared Language for Marketing and Sales
Lead scoring is an underused tool that can function as a shared language between Marketing and Sales, aligning teams, and enhancing the funnel, and improving revenue outcomes
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Overcoming the Misalignment of Marketing & Sales
Help Marketing and Sales clear the path of mutual misunderstanding to build a trusting partnership.
Marketing
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Marketing as a Profit Center
Incorporating attribution reporting into your company’s marketing operations can have a transformative impact on the role of marketing teams.
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Why Your Marketing Team Needs Attribution Reporting
Learn why attribution reporting matters to modern marketers and why it is one of the most effective ways to improve your sales revenue.
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3 Tips for Mapping the B2B Buyer Journey
Take a buyer-centric approach to mapping the B2B Buyer Journey to enhance your sales funnel and generate higher quality leads.
RevOps
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5 Steps to Implement RevOps in your Organization Without a New Department
Here are 5-steps your team can take to realistically and practically rev-up revenue operations in your organization.
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How to Build an Effective Lead Management System
Learn how to build a sustainable lead management system that will give your company the competitive edge it needs to thrive in today’s digital marketplace.
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Why Educational Theory Matters to MarTech Adoption
Proven methodologies like SAMR & Change Management help Marketing Teams expedite a sustainable MarTech transformation and accelerate time-to-value on investments.