Resources To Transform Your Funnel And Drive Revenue.
In this M² live dialogue, marketing industry experts Nic Zangre (VP, Customer Success & Revenue Operations | CaliberMind) and Zee Jeremic (CEO | MASS Engines) discuss how to use software and data to quantify marketing's piece of the revenue pie. Watch to learn how to build a powerful attribution reporting system that connects campaigns to pipeline so you can confidently answer questions about the revenue impact of marketing campaigns.
In this M² live dialogue, sales and marketing industry experts Rosalyn Santa Elena (Chief Revenue Operations Officer & Founder | The RevOps Collective) and Kyle Salem (Inside Sales Manager | Brandwatch) explore the definition, promise, relevancy and most importantly, the reality of revenue operations, and what it could mean for your organization.
In this M² live dialogue, sales and marketing industry experts Elizabeth George (Director of Demand Gen | Split.io) and Steven Wright (President & CEO | Focus) discuss marketing and sales automation challenges and best practices on how to use automation to enhance the customer journey through the funnel.
In this M² live dialogue, sales and marketing industry experts Nadia Milani (VP Marketing | Proposify) and Jody Johnson (CEO | ProspectHunter) discuss how to analyze your data to separate the good leads from the bad, identify common lead scoring signals to simplify communication between sales and marketing, and how to go beyond set up to make lead scoring work over the long term.
In this M² live dialogue, sales and marketing industry experts Darci Evanish (Head of Revenue Marketing, Americas | Poly) and Darren Rabie (Sales Consultant and Coach) offer first-hand perspectives on the disconnect between sales and marketing and lead real-time, interactive discussions with attendees on how to improve lead quality and grow revenue.