Improve Funnel & Pipeline Outcomes

Marketing has historically been relegated to the sidelines of the revenue story. Its job was to deliver prospects to sales. This model has become entrenched in how modern Marketing teams frame campaigns and report results. We’re here to change that.

The Frictionless Funnel | M² Live Forum

In this M² live dialogue, sales and marketing industry experts Elizabeth George (Director of Demand Gen | Split.io) and Steven Wright (President & CEO | Focus) discuss marketing and sales automation challenges and best practices on how to use automation to enhance the customer journey through the funnel.

Signals in Lead Scoring | M² Live Forum

In this M² live dialogue, sales and marketing industry experts Nadia Milani (VP Marketing | Proposify) and Jody Johnson (CEO | ProspectHunter) discuss how to analyze your data to separate the good leads from the bad, identify common lead scoring signals to simplify communication between sales and marketing, and how to go beyond set up to make lead scoring work over the long term.

Fire Up Your Lead Quality | M² Live Forum

In this M² live dialogue, sales and marketing industry experts Darci Evanish (Head of Revenue Marketing, Americas | Poly) and Darren Rabie (Sales Consultant and Coach) offer first-hand perspectives on the disconnect between sales and marketing and lead real-time, interactive discussions with attendees on how to improve lead quality and grow revenue.

How Has the Role of Marketing Changed Over the Last Decade?

Explore the steady evolution of Marketing over the last decade with MASS Engines.

Overcoming Misalignment: Part 1

Explore how Marketing and Sales misalignment can impact the success of both departments.

Overcoming Misalignment: Part 2

What is the risk of ignoring misalignment between Marketing and Sales?

Overcoming Misalignment: Part 3

Explore the benefits of Marketing-Sales alignment and how lead scoring can serve as a shared language between teams.

Overcoming Misalignment: Part 4

How do you build and encourage collaboration between Marketing and Sales?

Overcoming Misalignment: Part 5

Explore how Marketing- Sales alignment can result in revenue growth.

Connect Marketing to Revenue: Part 1

How does attribution reporting change the way Marketing is perceived and measured at the executive level?

Connect Marketing to Revenue: Part 2

How does data obtained through attribution reporting allow marketing to make informed decisions that drive revenue growth?

Connect Marketing to Revenue: Part 3

While attribution reporting provides a direct connection to revenue, influence reporting provides full visibility of all marketing investments.

Connect Marketing to Revenue: Part 4

What challenges might businesses face when it comes to reporting on revenue outcomes of marketing investments?

Connect Marketing to Revenue: Part 5

What makes attribution reporting difficult for companies to implement?

Understanding Today’s B2B Buyer Journey: Part 1

Explore how Marketing teams can empower the B2B buyer and understand where each buyer is in their journey.

Understanding Today’s B2B Buyer Journey: Part 2

How has access to information caused the Marketing and Sales funnels to merge?

Understanding Today’s B2B Buyer Journey: Part 3

Attribution Reporting makes it possible to connect Marketing investments to revenue outcomes.

The Lead Management Imperative: Part 1

Explore how Lead Management can enable companies to grow revenue.

The Lead Management Imperative: Part 2

With Lead Management, Marketers can look beyond lead volume and have no reduction in opportunities generated.

The Lead Management Imperative: Part 3

It's critical for Marketing and Sales to be aligned. Lead Scoring enables a shared language between these two teams.

The Lead Management Imperative: Part 4

By using data insight, Marketing can determine what makes a great lead and yield more effective marketing results