In this M² live dialogue, marketing industry experts Nic Zangre (VP, Customer Success & Revenue Operations | CaliberMind) and Zee Jeremic (CEO | MASS Engines) discuss how to use software and data to quantify marketing's piece of the revenue pie. Watch to learn how to build a powerful attribution reporting system that connects campaigns to pipeline so you can confidently answer questions about the revenue impact of marketing campaigns.

In this M² live dialogue, sales and marketing industry experts Rosalyn Santa Elena (Chief Revenue Operations Officer & Founder | The RevOps Collective) and Kyle Salem (Inside Sales Manager | Brandwatch) explore the definition, promise, relevancy and most importantly, the reality of revenue operations, and what it could mean for your organization.

In this M² live dialogue, sales and marketing industry experts Elizabeth George (Director of Demand Gen | Split.io) and Steven Wright (President & CEO | Focus) discuss marketing and sales automation challenges and best practices on how to use automation to enhance the customer journey through the funnel.

In this M² live dialogue, sales and marketing industry experts Nadia Milani (VP Marketing | Proposify) and Jody Johnson (CEO | ProspectHunter) discuss how to analyze your data to separate the good leads from the bad, identify common lead scoring signals to simplify communication between sales and marketing, and how to go beyond set up to make lead scoring work over the long term.

In this M² live dialogue, sales and marketing industry experts Darci Evanish (Head of Revenue Marketing, Americas | Poly) and Darren Rabie (Sales Consultant and Coach) offer first-hand perspectives on the disconnect between sales and marketing and lead real-time, interactive discussions with attendees on how to improve lead quality and grow revenue.

Explore the steady evolution of Marketing over the last decade with MASS Engines.

Explore how Marketing and Sales misalignment can impact the success of both departments.

What is the risk of ignoring misalignment between Marketing and Sales?

Explore the benefits of Marketing-Sales alignment and how lead scoring can serve as a shared language between teams.

How do you build and encourage collaboration between Marketing and Sales?

Explore how Marketing- Sales alignment can result in revenue growth.

How does attribution reporting change the way Marketing is perceived and measured at the executive level?

How does data obtained through attribution reporting allow marketing to make informed decisions that drive revenue growth?

While attribution reporting provides a direct connection to revenue, influence reporting provides full visibility of all marketing investments.

What challenges might businesses face when it comes to reporting on revenue outcomes of marketing investments?

What makes attribution reporting difficult for companies to implement?

Explore how Marketing teams can empower the B2B buyer and understand where each buyer is in their journey.

How has access to information caused the Marketing and Sales funnels to merge?

Attribution Reporting makes it possible to connect Marketing investments to revenue outcomes.

Explore how Lead Management can enable companies to grow revenue.

With Lead Management, Marketers can look beyond lead volume and have no reduction in opportunities generated.

It's critical for Marketing and Sales to be aligned. Lead Scoring enables a shared language between these two teams.

By using data insight, Marketing can determine what makes a great lead and yield more effective marketing results