Improve Funnel & Pipeline Outcomes

Marketing has historically been relegated to the sidelines of the revenue story. Its job was to deliver prospects to sales. This model has become entrenched in how modern Marketing teams frame campaigns and report results. We’re here to change that.

Overcoming Misalignment: Part 1

Explore how Marketing and Sales misalignment can impact the success of both departments.

Overcoming Misalignment: Part 2

What is the risk of ignoring misalignment between Marketing and Sales?

Overcoming Misalignment: Part 3

Explore the benefits of Marketing-Sales alignment and how lead scoring can serve as a shared language between teams.

Connect Marketing to Revenue: Part 1

How does attribution reporting change the way Marketing is perceived and measured at the executive level?

Connect Marketing to Revenue: Part 2

How does data obtained through attribution reporting allow marketing to make informed decisions that drive revenue growth?

Connect Marketing to Revenue: Part 3

While attribution reporting provides a direct connection to revenue, influence reporting provides full visibility of all marketing investments.

Connect Marketing to Revenue: Part 4

What challenges might businesses face when it comes to reporting on revenue outcomes of marketing investments?

Connect Marketing to Revenue: Part 5

What makes attribution reporting difficult for companies to implement?

Understanding Today’s B2B Buyer Journey: Part 1

Explore how Marketing teams can empower the B2B buyer and understand where each buyer is in their journey.

Understanding Today’s B2B Buyer Journey: Part 2

How has access to information caused the Marketing and Sales funnels to merge?

Understanding Today’s B2B Buyer Journey: Part 3

Attribution Reporting makes it possible to connect Marketing investments to revenue outcomes.

The Lead Management Imperative: Part 1

Explore how Lead Management can enable companies to grow revenue.

The Lead Management Imperative: Part 2

With Lead Management, Marketers can look beyond lead volume and have no reduction in opportunities generated.

The Lead Management Imperative: Part 3

It's critical for Marketing and Sales to be aligned. Lead Scoring enables a shared language between these two teams.

The Lead Management Imperative: Part 4

By using data insight, Marketing can determine what makes a great lead and yield more effective marketing results