A publication dedicated to exploring the impact of the informed buyer on the considered purchase life-cycle.
Fresh Ideas and Insight for Engaging Today’s Informed Buyer
In the age of the modern buyer, prospects have easy access to a wealth of information. As a result, no one buys the way they used to.
At MASS, we believe that every Marketer needs to draw a direct line between their team’s creativity and company revenue. In the Empowered Buyer™ Magazine, we’ll get practical and specific as we explore what mindset shift, process, measurement, technology, and content is needed to enable buyers and drive pipeline.
This magazine will help Marketers:
- Engage and influence today’s modern buyer
- Compete more effectively in a globalized economy
- Transform Marketing into a revenue accelerator
Understand and engage your buyer to earn competitive advantage and drive productive sales conversations.