A Beginner’s Guide to Improving Lead Flow

Track your company’s lead flow to generate higher quality leads, build a stronger sales pipeline, and identify hidden opportunities for revenue growth.

Build Your Marketing Dream Team with Experienced Martech Professionals

From team alignment to external support, here’s how to build an experienced MarTech team to stay on top of a fast-changing landscape.

Make B2B Buying Easy: A Prescriptive Approach to Marketing

Marketers can enable B2B buyers to purchase with ease by taking a prescriptive approach to marketing and addressing the customer impediments to success.

3 Tips for Mapping the B2B Buyer Journey

Take a buyer-centric approach to mapping the B2B Buyer Journey to enhance your sales funnel and generate higher quality leads.

Marketing-Sales Misalignment

Overcoming the Misalignment of Marketing & Sales

Help Marketing and Sales clear the path of mutual misunderstanding to build a trusting partnership.