Connect to Revenue for Marketing ROI
Create an indispensable marketing team and safeguard your budget by making the most of your data.
Resources To Transform Your Funnel And Drive Revenue.
Marketing ROI
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How Lead Management Directs Marketing Growth
The pinnacle of digital marketing is directed growth. It shows us what’s not working, to send better leads—and better deals—to Sales for repeatable success.
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Why Marketing Reporting is the Language of Revenue
By using Attribution Reporting to demonstrate ROI, Marketing teams will earn internal respect and increase strategic influence.
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How To Get Managed Services ROI
Get the most out of your MarTech investment by following the best practices of a high-quality, proactive, and experienced MSP.
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The CMO Survey Insights: August 2019
The CMO Survey provides marketers with key insights on the evolving state of martech, the shift toward Buyer Enablement, and the inevitable rise of AI.
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4 Critical Tips for Successful MarTech Launch and Measurement
A well-considered, measurement-centric approach is fundamental to affirming the true value of your technology acquisitions.
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The 5 Biggest Lead Management Mistakes That Cost You Sales
Are you planning, deploying and testing your lead management framework effectively? These 5 red flags could sabotage your demand generation funnel.
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Marketing Accountability and the Expectations of the C-Suite
Proactively kick off a marketing transformation that will help drive revenue, improve operations and prove the value of marketing's efforts.
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4 Foundational Elements For Your Next Demand Generation Plan
Before creating your demand generation plan for campaigns, consider whether you have these 4 foundational elements for B2B digital marketing success.
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