10 tips to improve B2B marketing & sales automation in your organization
Maximize your existing marketing and sales automation investment using this handy 1-paged checklist with 10 important tips. Check it out!
3 tips to manage complex lead scoring programs
There’s no question, lead scoring is complex. Here are 3 tips to manage your complex lead scoring programs.
Want to know if lead scoring is working? Do these 3 things.
How do you know if lead scoring is working? What do you look for in the first 3 to 6 months after implementation? Here are 3 tips to help.
Is Lead Scoring Worth Sales’ Time?
Read on to find out what our industry expert guest speakers had to say about the question "Is Lead Scoring Worth Sales’ Time?" at the M² Live Forum.
These are the 5 questions you should answer to improve your lead scoring
We are sharing a lead scoring dashboard that quickly outlines 5 critical things you should be looking at and thinking about when it comes to lead scoring.
Your Top 4 Lead Quality Questions Answered
Learn industry experts opinions on how the sales and marketing alignment issue is affecting lead quality, and what you can do about it.
The Marketing Lead Quality Conundrum
Understand the 4 key statistics that play a role in the marketing lead quality challenge and hear perspectives from industry guest speakers on what you can do to fix it.
2 Tools to Instantly Improve Sales and Marketing Alignment in your Organization
Access two open, editable tools that can be instantly put to work in your organization to help address the disconnect between sales and marketing.
How to Set the Foundation for Successful Lead Management
Lead management is a set of effective tools and processes for improving demand generation. Learn how to get started through change management and planning.
How to Direct Growth with Funnel Optimization
Funnel Optimization provides a lever for growth by specifically focusing on the activities that you already do to drive increased revenue.
How to Build an Effective Lead Management System
Learn how to build a sustainable lead management system that will give your company the competitive edge it needs to thrive in today’s digital marketplace.
A Shared Language for Marketing and Sales
Lead scoring is an underused tool that can function as a shared language between Marketing and Sales, aligning teams, and enhancing the funnel, and improving revenue outcomes
On Building a Healthy Funnel
How a Lead Management Framework can create a more engaged funnel - one where Marketing and Sales work together to generate meaningful results.
How Lead Management Directs Marketing Growth
The pinnacle of digital marketing is directed growth. It shows us what’s not working, to send better leads—and better deals—to Sales for repeatable success.