How Marketing Lead Generation Can Actually Hurt Sales
Focusing on MQLs can take attention away from important KPIs. By shifting the approach, Marketing can have greater impact on revenue generation.
How B2B Marketing Attribution Can Transform Marketing into a Profit Center
It's time to change the conversation. Transform how your organization views Marketing’s impact with B2B marketing attribution.
Connect Marketing with Revenue by Instrumenting your Funnel
The importance of tracking and attributing all touch points of a buyer’s journey, allowing you to connect marketing with revenue.