Earn more sales-ready B2B leads with adaptive nurture—When marketing starts the conversation well, sales closes the deal quicker.

With Influence Reporting, marketers become more attuned to buyer readiness and what earns it. Here is what to keep in mind before you begin.

Use demand generation reporting to increase marketing’s ROI, optimize programs and campaigns and improve how other groups perceive marketing’s value.

Focusing on MQLs can take attention away from important KPIs. By shifting the approach, Marketing can have greater impact on revenue generation.

It's time to change the conversation. Transform how your organization views Marketing’s impact with B2B marketing attribution.