Proving Demand Generation’s Value

Use demand generation reporting to increase marketing’s ROI, optimize programs and campaigns and improve how other groups perceive marketing’s value.

How Marketing Lead Generation Can Actually Hurt Sales

Focusing on MQLs can take attention away from important KPIs. By shifting the approach, Marketing can have greater impact on revenue generation.

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How B2B Marketing Attribution Can Transform Marketing into a Profit Center

It's time to change the conversation. Transform how your organization views Marketing’s impact with B2B marketing attribution.