Demystify the B2B Buyer’s Journey with Influence Reporting

With Influence Reporting, marketers become more attuned to buyer readiness and what earns it. Here is what to keep in mind before you begin.

3 Tips for Mapping the B2B Buyer Journey

Take a buyer-centric approach to mapping the B2B Buyer Journey to enhance your sales funnel and generate higher quality leads.

The Lead Management Imperative

Lead management enables companies to grow revenue by tracking the buyer journey and identifying best next action to engage, influence, and qualify the buyer.

Why your Static Website Needs to be Dynamic

Driving web traffic to a static website can result in missed opportunities. How can dynamic websites and personalization grow demand generation success?

Understanding Today’s B2B Buyer Journey: Why Marketing Should Start Thinking like Sales

In today’s buyer journey, parts of the traditional sales cycle are shifting, requiring marketing to drive real growth through content and campaigns.

Connect Marketing with Revenue

Connect Marketing with Revenue by Instrumenting your Funnel

The importance of tracking and attributing all touch points of a buyer’s journey, allowing you to connect marketing with revenue.