The Lead Management Imperative

Lead management enables companies to grow revenue by tracking the buyer journey and identifying best next action to engage, influence, and qualify the buyer.

Why your Static Website is Wasting Clicks

Driving web traffic to an Enterprise’s static website can be a waste. How can dynamic websites and personalization grow demand generation success?

Understanding Today’s B2B Buyer Journey: Why Marketing Should Start Thinking like Sales

In today’s buyer journey, parts of the traditional sales cycle are shifting, requiring marketing to drive real growth through content and campaigns.

Connect Marketing with Revenue

Connect Marketing with Revenue by Instrumenting your Funnel

The importance of tracking and attributing all touch points of a buyer’s journey, allowing you to connect marketing with revenue.