February 6, 2020
Demystify the B2B Buyer’s Journey with Influence Reporting
With Influence Reporting, marketers become more attuned to buyer readiness and what earns it. Here is what to keep in mind before you begin.
September 26, 2019
3 Tips for Mapping the B2B Buyer Journey
Take a buyer-centric approach to mapping the B2B Buyer Journey to enhance your sales funnel and generate higher quality leads.
April 23, 2019
The Lead Management Imperative
Lead management enables companies to grow revenue by tracking the buyer journey and identifying best next action to engage, influence, and qualify the buyer.
February 12, 2019
Why your Static Website Needs to be Dynamic
Driving web traffic to a static website can result in missed opportunities. How can dynamic websites and personalization grow demand generation success?
December 11, 2018
Understanding Today’s B2B Buyer Journey: Why Marketing Should Start Thinking like Sales
In today’s buyer journey, parts of the traditional sales cycle are shifting, requiring marketing to drive real growth through content and campaigns.
August 28, 2018
Connect Marketing with Revenue by Instrumenting your Funnel
The importance of tracking and attributing all touch points of a buyer’s journey, allowing you to connect marketing with revenue.