The Empowered Buyer™ Manifesto

The internet has transformed how we buy and sell. Here’s how to connect with modern buyers to gain trust, engagement, and success in the digital age.

The CMO Survey Insights:
February 2020

The February 2020 CMO Survey reveals how marketing teams are responding to a digital marketplace driven by the empowered buyer.

Influencing Prospects with Adaptive Nurture

Earn more sales-ready B2B leads with adaptive nurture—When marketing starts the conversation well, sales closes the deal quicker.

Demystify the B2B Buyer’s Journey with Influence Reporting

With Influence Reporting, marketers become more attuned to buyer readiness and what earns it. Here is what to keep in mind before you begin.

CMO Survey August 2019

The CMO Survey Insights:
August 2019

The CMO Survey provides marketers with key insights on the evolving state of martech, the shift toward Buyer Enablement, and the inevitable rise of AI.