3 Truths that Will Change How You Look at Email Marketing Engagement

Email marketing is a powerful B2B marketing tool that drives engagement with personalization, targeting, and nurture strategy.

How Marketing Lead Generation Can Actually Hurt Sales

Focusing on MQLs can take attention away from important KPIs. By shifting the approach, Marketing can have greater impact on revenue generation.

Understanding Today’s B2B Buyer Journey: Why Marketing Should Start Thinking like Sales

In today’s buyer journey, parts of the traditional sales cycle are shifting, requiring marketing to drive real growth through content and campaigns.