The CMO Survey Insights:
February 2020

The February 2020 CMO Survey reveals how marketing teams are responding to a digital marketplace driven by the empowered buyer.

Why Marketing Reporting is the Language of Revenue

By using Attribution Reporting to demonstrate ROI, Marketing teams will earn internal respect and increase strategic influence.

Demystify the B2B Buyer’s Journey with Influence Reporting

With Influence Reporting, marketers become more attuned to buyer readiness and what earns it. Here is what to keep in mind before you begin.

Build Your Marketing Dream Team with Experienced Martech Professionals

From team alignment to external support, here’s how to build an experienced MarTech team to stay on top of a fast-changing landscape.

CMO Survey August 2019

The CMO Survey Insights:
August 2019

The CMO Survey provides marketers with key insights on the evolving state of martech, the shift toward Buyer Enablement, and the inevitable rise of AI.

Proving Demand Generation’s Value

Use demand generation reporting to increase marketing’s ROI, optimize programs and campaigns and improve how other groups perceive marketing’s value.

3 Truths that Will Change How You Look at Email Marketing Engagement

Email marketing is a powerful B2B marketing tool that drives engagement with personalization, targeting, and nurture strategy.

How Marketing Lead Generation Can Actually Hurt Sales

Focusing on MQLs can take attention away from important KPIs. By shifting the approach, Marketing can have greater impact on revenue generation.

Understanding Today’s B2B Buyer Journey: Why Marketing Should Start Thinking like Sales

In today’s buyer journey, parts of the traditional sales cycle are shifting, requiring marketing to drive real growth through content and campaigns.

B2B_Marketing_Attribution

How B2B Marketing Attribution Can Transform Marketing into a Profit Center

It's time to change the conversation. Transform how your organization views Marketing’s impact with B2B marketing attribution.