The Marketing Lead Quality Conundrum
Understand the 4 key statistics that play a role in the marketing lead quality challenge and hear perspectives from industry guest speakers on what you can do to fix it.
Resources To Transform Your Funnel And Drive Revenue.
Sales
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2 Tools to Instantly Improve Sales and Marketing Alignment in your Organization
Access two open, editable tools that can be instantly put to work in your organization to help address the disconnect between sales and marketing.
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Connect to Revenue for Marketing ROI
Create an indispensable marketing team and safeguard your budget by making the most of your data.
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A Shared Language for Marketing and Sales
Lead scoring is an underused tool that can function as a shared language between Marketing and Sales, aligning teams, and enhancing the funnel, and improving revenue outcomes
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On Building a Healthy Funnel
How a Lead Management Framework can create a more engaged funnel - one where Marketing and Sales work together to generate meaningful results.
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The Expectations of the Modern B2B Buyer
Today's modern B2B buyer directs their own purchasing research. Marketing will have to pivot effectively to engage customers during their buyer journey.
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The Changing Reality of B2B Buying
The modern buyer is self-educated and self-directed, with high-expectations. Brands that understand the needs of who they’re talking to will earn trust and gain the reward.
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Overcoming the Misalignment of Marketing & Sales
Help Marketing and Sales clear the path of mutual misunderstanding to build a trusting partnership.
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The CRM Adoption Challenge: Working with Sales to Enable Marketing Transformation
For your CRM to work, your sales team must embrace it. Fuel CRM adoption at your company with these sales-focused tips.
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