Email Strategies that Convert
This eBook shares how to build a sophisticated email marketing program from first touch to a fully optimized system.
Resources to Transform Your Funnel and Drive Revenue.
Marketing
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Beyond Opens and Clicks
This guide shares how to break away from “vanity” email metrics, determine what’s missing, and align your program with real business value.
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From Contact to Revenue
With the right B2B demand generation strategy, tools, and mindset, you can build a pipeline that’s not only efficient but inevitable.
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Triple Your Email Engagement Rates
Email is the cornerstone of demand generation. Learn how you can supercharge your email engagement to make this channel work harder for you.
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Gathering Data Versus Gathering Insight: a Guide for Performance-Oriented B2B Marketers
In today’s digital age, most marketing teams use various technologies such as CRM systems, email automation platforms, and analytics tools to collect and analyze data, streamline communications, track customer interactions, and optimize marketing strategies.
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Ideas in Action: Cut Leads for Better Conversations
When markets are tough and reaching marketing goals is harder than ever, it’s against every instinct to deliver less rather than more. The real issue is companies haven’t updated their approach to the MQL and lead generation.
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Ideas in Action: Measuring Marketing Performance
Marketing often takes the biggest slice of your budget. You see the results—but your CFO only sees dollars and ROI, not clicks and leads.
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Marketing as a Profit Center
Incorporating attribution reporting into your company’s marketing operations can have a transformative impact on the role of marketing teams.
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The Marketing Lead Quality Conundrum
Understand the 4 key statistics that play a role in the marketing lead quality challenge and hear perspectives from industry guest speakers on what you can do to fix it.
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