Marketing as a Profit Center
Incorporating attribution reporting into your company’s marketing operations can have a transformative impact on the role of marketing teams.
Resources To Transform Your Funnel And Drive Revenue.
Marketing
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The Marketing Lead Quality Conundrum
Understand the 4 key statistics that play a role in the marketing lead quality challenge and hear perspectives from industry guest speakers on what you can do to fix it.
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2 Tools to Instantly Improve Sales and Marketing Alignment in your Organization
Access two open, editable tools that can be instantly put to work in your organization to help address the disconnect between sales and marketing.
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Connect to Revenue for Marketing ROI
Create an indispensable marketing team and safeguard your budget by making the most of your data.
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Key Insights from The 2021 CMO Survey
Explore our take on the February 2021 CMO survey, where customer experience and digital spending seem to take priority.
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Why Your Marketing Team Needs Attribution Reporting
Learn why attribution reporting matters to modern marketers and why it is one of the most effective ways to improve your sales revenue.
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A Shared Language for Marketing and Sales
Lead scoring is an underused tool that can function as a shared language between Marketing and Sales, aligning teams, and enhancing the funnel, and improving revenue outcomes
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On Building a Healthy Funnel
How a Lead Management Framework can create a more engaged funnel - one where Marketing and Sales work together to generate meaningful results.
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The Expectations of the Modern B2B Buyer
Today's modern B2B buyer directs their own purchasing research. Marketing will have to pivot effectively to engage customers during their buyer journey.
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