When you invested in a marketing automation platform, you wanted a solution that simplified your processes, amplified your targeting, and aligned seamlessly with Salesforce.

But maximizing the potential of a powerful platform like Pardot requires more than just signing up for the software – you need to train your teams, set up campaigns, and create segmented buyer journeys that respond to prospect engagement. Without the time and expertise to properly integrate into your workflows, it can be impossible to truly revolutionize your funnel with this powerful platform.

The MarTech Experts at MASS can help. We take you beyond simply migrating old campaigns and work with you to maximize the platform with a more targeted, data-driven marketing strategy. From personalized buyer journeys to deeply insightful reporting frameworks, we empower your teams to embrace the potential of automation and transform your funnel.

Why use Pardot Consulting Services?

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Get Pardot up and running quickly

with automated campaigns, buyer journeys and a standardized database.

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Create a more efficient sales and marketing system,

invigorating your teams with marketing automation training and a data-centered approach.

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Maximize your marketing automation success

with expert support to attract better leads and close more sales.

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MASS has the MarTech expertise to accelerate your system from end-to-end, combining marketing automation best practices with CRM optimization for measurable results.

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Step One:
Expand Your Salesforce Strategy to Include Pardot.

We support you through the setup and implementation of your new automation system, helping your teams understand how the platform works with Salesforce and enabling your first campaign.

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Step Two:
Build Conversion-Optimized Buyer Journeys.

Map your funnel to find the best opportunities, then use automation to bring better strategies to life. We work with you to send meaningful, personalized messages to different lead segments, moving prospects through your funnel at record speeds.

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Step Three:
Discover More Effective Marketing Methods.

Once your automation system is in place, we help you maximize it to constantly improve your performance. Using data collected from Pardot and Salesforce, we dig into what’s really working and leverage advanced targeting, personalization and ROI analysis to drive and close more leads.

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From technical setup to operational consulting, our MarTech experts take a change management approach to optimize your marketing automation for the long-term.

Align marketing and sales with integrated systems.

MASS’ proven framework uses Pardot’s technology as a launching pad to align marketing and sales operations, enrich data, and transform your funnel. We empower your teams to work together towards revenue goals.

Utilize better data to transform your funnel.

We implement data-driven solutions and keep a close eye on performance, using the platform to test and optimize messages and campaigns. By building powerful targeting and measurement systems, we help you clarify what’s working to drive revenue results.

Support from versatile MarTech experts.

Our consultants understand more than just automation technology – they’re well versed in Salesforce CRM, MarkOps, change management and more. With MASS, you’ll get collaborative, big-picture thinking from experienced consultants who know the platform inside and out.

“MASS Engines brings a wealth of knowledge to the table, not just specific to [Marketing Automation], but also to overall best practices and processes from both a technical and business requirements perspective.”

Senior Manager for Marketing Automation and Pipeline Management at Samsung Electronics
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