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A Shared Language for Marketing and Sales

Lead scoring is an underused tool that can function as a shared language between Marketing and Sales, aligning teams, and enhancing the funnel, and improving revenue outcomes

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On Building a Healthy Funnel

How a Lead Management Framework can create a more engaged funnel - one where Marketing and Sales work together to generate meaningful results.

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The Expectations of the Modern B2B Buyer

Today's modern B2B buyer directs their own purchasing research. Marketing will have to pivot effectively to engage customers during their buyer journey.

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