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CMO Survey

5 Insights from the CMO Survey

The CMO Survey provides marketers with key insights on the evolving state of martech, the shift toward Buyer Enablement, and the inevitable rise of AI.

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Make B2B Buying Easy: A Prescriptive Approach to Marketing

Marketers can enable B2B buyers to purchase with ease by taking a prescriptive approach to marketing and addressing the customer impediments to success.

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Why Educational Theory Matters to MarTech Adoption

Proven methodologies like SAMR & Change Management help Marketing Teams expedite a sustainable MarTech transformation and accelerate time-to-value on investments.

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