MASS Engines today announced that a long-time Fortune 50 client was selected as a Markie Award finalist for best lead management program that delivered outstanding results. This program, designed and implemented by MASS Engines, has been able to intelligently distinguish key buying intent signs and thus shift how the client identifies, nurtures, qualifies and engages with prospects.

Several top-priority business challenges have been addressed by the MASS Engines program that earned a nomination as a Markie Award finalist. Results included:

  • Increased Funnel Conversions by 267%
  • Improved Marketing’s contribution to pipeline by 183% and Marketing’s contribution to Revenue by 60% in a single year (2018)
  • Developed a framework that enables Marketing to understand how every campaign, tactic, and asset impacts the buyer journey at each stage
  • Built a Lead Management system that supports multiple products, so that Marketing & Sales can seamlessly support (and track) all company offerings and deliver a compelling customer experience
  • Regained trust of Sales by providing quality, buy-ready leads complete with contextual buyer journey information to help drive a meaningful connection and boost conversion rates/pipeline

“We are proud of this nomination as a Markie Award finalist, as it validates not just our proprietary lead management framework, but the outstanding results it delivers. Our client was able to radically increase funnel conversions resulting in a 183% jump in Marketing contribution to pipeline, and a 60% jump in Marketing contribution to revenue.”

Zee Jeremic, CEO, MASS Engines


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