ABOUT M2

Welcome to M2 – a quarterly forum series hosted by MASS Engines that helps to bridge the gap between social conversations and traditional forums and open up honest, frank conversations about the topics marketers are tackling alone.

This is not your typical forum. M2 is a collective exchange happening in real-time among a community of high performing marketing professionals. It’s a forum where:

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Your voice and problems are heard and discussed with industry professionals
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You make new, genuine connections
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You can access reputable tools and takeaways you can’t get anywhere else

SESSIONS

During these interactive discussions, we get real on the vital role marketing plays in increasing revenue. This isn’t a passive watch experience. We actively encourage participation from all participants – over chat and on mic!

Over the course of the next year, we’ll come together to cover topics like improving lead quality, driving demand generation and how to tie marketing back to revenue.

Fire Up Your Lead Quality: How to Create Leads Sales Will Love

February 24th, 2022 | 11 AM ET

In this live dialogue, sales and marketing industry experts offer first-hand perspectives on the disconnect between sales and marketing and lead community discussions and a Q&A on how to build more collaboration.

SLIDE DECKVIEW RECORDING

Signals In Lead Scoring

June 7th, 2022 | 11 AM ET

Join us for a live, interactive discussion on all things lead scoring. Learn how to identify common lead scoring signals to simplify communication between sales and marketing.

LEAD SCORING DASHBOARDFORUM RECORDING

Frictionless Martech

September 13th, 2022 | 11 AM ET

How to leverage marketing automation to reduce friction between Sales & Marketing.

AUTOMATION WORKFLOW CHECKLISTFORUM RECORDING

Demystifying RevOps

October 2022

Explore revenue operations, revenue marketing and how it impacts demand generation.

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