Eloqua Lead Nurturing Program Services
Program Architecture and Design
Poor lead gen ROI is caused by lack of lead nurturing. Nurture campaigns must align with the customer’s needs as they travel along the buying cycle. MASS keeps it simple by defining your Lead nurturing program in stages so that you walk before you run.
Persona Development
The lack of understanding of purchase drivers results in unengaged leads. By defining the buyer personas MASS enables marketers to understand what makes their customer “tick,” what’s relevant to them, how they make a purchasing decision, and what their needs are.
Content Mapping
Not all assets engage all leads throughout their buyer’s journey. MASS aligns existing assets based on persona and buyers journey to ensure optimal engagement and conversions.
Campaign Deployment
MASS helps marketers orchestrate personalized, automated communications to engage with leads in all stages of the pipeline to drive additional revenue to the top line.
Campaign Monitoring
Reporting on email clicks and opens is not enough. MASS monitors and measures executing program(s) based on performing assets, and expected revenue outcomes to get a better understanding of areas of optimization.
“Content aligned to specific buying stages drives 73% higher conversion rates.”
The MASS Approach
Define your nurturing goals – Both tangible & intangible
- Build nurturing in stages
- Talk to buyers personally, at scale
- Move content to the assembly line
- Give access to the revenue truth