Oracle Gold Partner Logo

Eloqua Lead Nurturing Program Services

Strategy Icon

Program Architecture and Design

Poor lead gen ROI is caused by lack of lead nurturing. Nurture campaigns must align with the customer’s needs as they travel along the buying cycle. MASS keeps it simple by defining your Lead nurturing program in stages so that you walk before you run.

Awesome Team Icon

Persona Development

The lack of understanding of purchase drivers results in unengaged leads. By defining the buyer personas MASS enables marketers to understand what makes their customer “tick,” what’s relevant to them, how they make a purchasing decision, and what their needs are.

Define KPI and Reporting Icon

Content Mapping

Not all assets engage all leads throughout their buyer’s journey. MASS aligns existing assets based on persona and buyers journey to ensure optimal engagement and conversions.

Segmentation Icon

Campaign Deployment

MASS helps marketers orchestrate personalized, automated communications to engage with leads in all stages of the pipeline to drive additional revenue to the top line.

Growth Icon

Campaign Monitoring

Reporting on email clicks and opens is not enough. MASS monitors and measures executing program(s) based on performing assets, and expected revenue outcomes to get a better understanding of areas of optimization.

“Content aligned to specific buying stages drives 73% higher conversion rates.”

Aberdeen Research

The MASS Approach

Supercharge Your Campaigns Icon

Define your nurturing goals – Both tangible & intangible

  • Build nurturing in stages
  • Talk to buyers personally, at scale
  • Move content to the assembly line
  • Give access to the revenue truth

Build A Successful Nurture Campaign

Contact us