When you’re trying to get a full picture of your marketing ROI, data can get dicy.
The relationship between demand generation, lead generation, and field sales is often complicated – competing metrics, different tools, and misaligned goals.
If you’re struggling with this, you’re not alone. 61% of B2B marketers typically send all leads directly to sales, but only 27% of those leads will be qualified (Source: ZoomInfo).
This disconnect is a large issue: Demand gen marketers are forced to simply guess what is working. Sales becomes disheartened by lead quality. Siloed departments lack agility and adaptation in a time of constant change.
It doesn’t have to be this way.
It’s time to leverage marketing automation to optimize productivity, increase marketing ROI, and improve your database quality. It’s time to create a measurement system that works for everyone. It’s time to align marketing and sales to find out which demand generation tactics are really working – and to have extra time in the day to double down on those efforts.
It’s time to work with MASS Engines. Together, we can optimize your lead management systems and start your funnel revolution.
Here are just a few of our past results:
reduction in conversions between Inquiry to MQL funnel stages (with zero impact on SQL funnel stage)
improvement in conversions between Visitor to Inquiry funnel stages due to optimization of Contact Us form
How does a solid lead management framework make a difference for demand generation marketers?
Top and mid-funnel insights.
Learn to use powerful tools to trace the best leads back to where it all began. This gives demand gen the credit it deserves for growth, while offering clear insights into the best tactics for driving qualified leads.
Better database quality.
Your database is the key to most campaigns. Yet research shows the average database is 50% useless, mainly due to duplicates. We use the latest technologies to boost your database quality. This improves targeting strategies, maximizes results and saves your team time.
Advanced attribution reporting.
Your demand generation efforts set many buyer journeys in motion. Attribution measurement helps you understand the power of those tactics, and incorporates engagement and content consumption metrics into lead scoring for your sales team.
Contact Us Today About Your Lead Management Needs
MASS Engines is a MarTech Consultancy dedicated to long-term success.
Our approach is straightforward, strategic, and comprehensive. Here’s what we do differently:
Consider your whole marketing system, from end-to-end.
Our process emphasizes collaboration between marketing and sales stakeholders, enabling solutions that work for everyone involved.
Apply Martech expertise.
We are marketing experts who have worked on over 350 projects. If it can be done with Martech, we will make it happen. Our expertise is the key to unlocking the potential of your marketing automation platform.
Define KPIs and reporting strategies.
Data can make a big difference for your demand generation campaigns. We work to create standardized definitions and reporting that marketing and sales can use to improve performance.
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