Eloqua Technology Services
Technical Audit
Errors in Eloqua configuration can result in lost revenue. MASS audits and uncovers areas for optimization and provides a road map for handling technical interdependencies and the flow of data between all internal systems.
Database Configuration
MASS focuses on building clean, segmented, and structurally sound contact data and optimally configures the Eloqua database to achieve 2 revenue goals: 1) facilitate lead flow and 2) accelerate lead velocity.
Custom Development of Cloud Connectors
MASS works with your marketing team to understand the mission critical needs and identifies place holders for cloud connectors in the business workflow, and if needed designs, develops, and deploys custom cloud applications.
Integration with API and Non API services
There are 2 ways to approach Eloqua systems integration – a) through APIs b) without them. MASS implements a robust API infrastructure only when there is a justified business need. The non API services framework can be nimble, easy to manage and fits in to the critical goal path.
“Increased complexity calls for experience and skills in deploying and integrating disparate systems.”
The MASS Approach
Build technology to suit your business goals
- Always think long term
- Keep setup & integration simple
- Introduce a QA culture
- Build a reporting infrastructure
- Train & empower marketing teams to be tech-savvy