Errors in Eloqua configuration can result in lost revenue. MASS audits and uncovers areas for optimization and provides a road map for handling technical interdependencies and the flow of data between all internal systems.
MASS focuses on building clean, segmented, and structurally sound contact data and optimally configures the Eloqua database to achieve 2 revenue goals: 1) facilitate lead flow and 2) accelerate lead velocity.
MASS works with your marketing team to understand the mission critical needs and identifies place holders for cloud connectors in the business workflow, and if needed designs, develops, and deploys custom cloud applications.
There are 2 ways to approach Eloqua systems integration – a) through APIs b) without them. MASS implements a robust API infrastructure only when there is a justified business need. The non API services framework can be nimble, easy to manage and fits in to the critical goal path.