Eloqua Integration Services
Process Consulting
MASS fills in the IT gap in your marketing team and ensures all business processes are defined and documented, and workflows are optimized based on lead flow automation.
API Construction
The increase of different software in the marketing stack is creating a demand for systemic communication between Eloqua and 3rd party systems. MASS works with the exposed API’s from third party systems to integrate the flow of digital body language and data.
Eloqua & CRM Integration
The integration between Eloqua and your CRM can significantly impact revenue. MASS focuses on the tightest possible integration by optimizing the underlying systems and rules engines for the transfer of demographic, behavioral, and sales data between Eloqua and CRM solutions like SFDC.
Custom App Development
Non-standard business needs require custom app development. MASS will empower your marketing organization to meet business needs by designing, developing, and deploying custom cloud applications.
“It is a ‘lost revenue opportunity’, if the lead transfer window is more than 15 mins.”
The MASS Approach
Focus on ease of management
- Let the business logic determine the integration rules
- Don’t let any integration rule slow down the “Speed to Lead”
- Define a lead transfer SLA between sales & marketing
- Justify the Eloqua integration ROI