Eloqua Implementation
Crucial First Step in Revenue Creation
Implicit Challenges
Explicit Challenges
Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.
- Nucleus Research
THE MASS APPROACH
Define the 2 drivers of implementation - Business goals & reporting
Incrementally roll out Eloqua
Build a strong systems architecture
Focus on lead qualification
Empower in-house teams through knowledge transfer
Eloqua Implementation Services SERVICES
Implementation Audit
Most campaigns that do not deliver expected revenue have an issue with the way Eloqua was implemented. MASS audits the Eloqua database, its set up path, underlying business goals and uncovers the bad seeds before they could be fixed.
Branding and Deliverability Setup
Poor branding and deliverability results in weak in-box placement, and low deliverability scores. MASS works with your marketing organization to warm your new IP address and to configure your new Eloqua instance for maximum email deliverability & engagement.
Change Management
Revenue growth can only happen when marketing organizations use the full capabilities of Eloqua. MASS introduces the marketing-sales leaders and stake holders to a data culture, a closed loop methodology and continuous improvement approach.