Start your Funnel Revolution here

Change the conversation and transform your B2B Marketing with these resources:

The Empowered Buyer™ Magazine:
Volume 1

A publication dedicated to exploring the impact of the informed buyer on the considered purchase life-cycle.




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Lead Management eBook:
The Framework for Transformation

Lead Management increases the velocity and capacity of the marketing funnel. With the right blend of automation, data, best practices, and sales-marketing alignment, marketing teams can see what works best to prime leads for sales, quantifying the connection between campaigns and revenue.

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Attribution Reporting eBook:
The Ultimate Guide

Attribution Reporting will enable your organization to connect Marketing investments with revenue outcomes, fundamentally changing how Marketing is perceived and measured at the executive level.



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Mapping the Buyer Journey:
A Guide for Engaging the Modern Buyer

Deepen your understanding of the modern buyer and learn how Marketing can map the buyer journey to funnel stages with this informative and engaging guide.

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