Ideas in Action: Cut Leads for Better Conversations

When markets are tough and reaching marketing goals is harder than ever, it’s against every instinct to deliver less rather than more. The real issue is companies haven’t updated their approach to the MQL and lead generation.

Buyers and sellers only want to talk when they are ready. That’s where the new mandate to operationalize provide comes in. The right outreach at the right time with the right buyer. You’ll no longer need more MQLs, just better conversations. It’s a mindset shift.

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