MASS uses an established change management framework to create a culture of innovation and MarTech competency in your business.

With MASS Engines’ change management model, you’ll get:

A vision and plan that motivates buy-in.

Establish a sense of urgency within your team. By introducing team members to a shared vision and engaging with their particular pain points, we get them ready to adopt your new systems. Our training then shows the stakeholders exactly how and why the new paradigm will help them.

An engaging, collaborative rollout.

Motivate alignment and adoption with a change management process that makes the most of your people, processes, and tools. Our process emphasizes collaboration and measurable goals, keeping conversations focused and actionable so your project can move forward.

Models that enable long-term optimization.

Technology changes, turnover happens, and strategies shift. Through all of it, we will partner with you to help with every change management challenge. We continue to push your teams to the next level of engagement, consistently driving better results to optimize your MarTech investment every step of the way.

Schedule a call with our change management consultants

Contact us

How MASS Engines Can Harness Change Management for Your Business

How do people adopt change and adapt to technology? This question has puzzled companies for decades. At its root, this is actually a question about people and information – understanding how people learn and, more importantly, what makes lessons stick.

MASS Engines helps you motivate meaningful change in your organization. We put people and information at the center of our process, helping you to identify challenges, communicate solutions and ensure long-term adoption across your organization. Together, we will empower your teams to maximize the potential of your MarTech stack.

Here’s how it works:

MarTech Investment Change Management

Past Results

Change management is a vital part of our results-focused framework for MarTech success. Using this approach, here is what we have achieved for other B2B companies.

Samsungwas able to:

  • Improve conversions from MQL to SAL and SQL by 78%
  • Reduce unreachable rates by 48%
  • Cut time to qualification by 1/3

See Case Study

Informa Engagewas able to:

  • Increase webinar registrations by 180%
  • Increase sales speed and count speed
  • Increase open rates to 70-90%

See Case Study

Return Pathwas able to:

  • Increase form conversions by 30%
  • Increase sales revenue by > $280,000
  • Reduce MQLs by 67% while maintaining SQLs

See Case Study

Better Database Quality Icon
See Our Full Service Offering
See our services
Apply Eloqua Expertise Icon
Speak to a Change Management Expert
Connect

Related Blog Posts

RevOps

5 Steps to Implement RevOps in your Organization Without a New Department

Oftentimes, B2B organizations don’t have a corporate mandate to focus on revenue operations. Rather, Marketing must build the business case over time to get buy-in. Here are 5-steps your team can take to realistically and practically rev-up revenue operations in your organization.

sales and marketing automation

10 tips to improve B2B marketing & sales automation in your organization

Maximize your existing marketing and sales automation investment using this handy 1-paged checklist with 10 important tips. Check it out!

lead scoring

3 tips to manage complex lead scoring programs

There’s no question, lead scoring is complex. Here are 3 tips to manage your complex lead scoring programs.