lead scoring

3 tips to manage complex lead scoring programs

There’s no question, lead scoring is complex. Here are 3 tips to manage your complex lead scoring programs.

Lead scoring

Want to know if lead scoring is working? Do these 3 things.

How do you know if lead scoring is working? What do you look for in the first 3 to 6 months after implementation? Here are 3 tips to help.

lead scoring

Is Lead Scoring Worth Sales’ Time?

Read on to find out what our industry expert guest speakers had to say about the question "Is Lead Scoring Worth Sales’ Time?" at the M² Live Forum.

lead scoring

These are the 5 questions you should answer to improve your lead scoring

We are sharing a lead scoring dashboard that quickly outlines 5 critical things you should be looking at and thinking about when it comes to lead scoring.

Your Top 4 Lead Quality Questions Answered

Learn industry experts opinions on how the sales and marketing alignment issue is affecting lead quality, and what you can do about it.

marketing lead quality

The Marketing Lead Quality Conundrum

Understand the 4 key statistics that play a role in the marketing lead quality challenge and hear perspectives from industry guest speakers on what you can do to fix it.

sales and marketing alignment

2 Tools to Instantly Improve Sales and Marketing Alignment in your Organization

Access two open, editable tools that can be instantly put to work in your organization to help address the disconnect between sales and marketing.

How to Set the Foundation for Successful Lead Management

Lead management is a set of effective tools and processes for improving demand generation. Learn how to get started through change management and planning.

How to Direct Growth with Funnel Optimization

Funnel Optimization provides a lever for growth by specifically focusing on the activities that you already do to drive increased revenue.

How to Build an Effective Lead Management System

How to Build an Effective Lead Management System

Learn how to build a sustainable lead management system that will give your company the competitive edge it needs to thrive in today’s digital marketplace.

A Shared Language for Marketing and Sales

Lead scoring is an underused tool that can function as a shared language between Marketing and Sales, aligning teams, and enhancing the funnel, and improving revenue outcomes

On Building a Healthy Funnel

How a Lead Management Framework can create a more engaged funnel - one where Marketing and Sales work together to generate meaningful results.

How Lead Management Directs Marketing Growth

The pinnacle of digital marketing is directed growth. It shows us what’s not working, to send better leads—and better deals—to Sales for repeatable success.

A Beginner’s Guide to Improving Lead Flow

Track your company’s lead flow to generate higher quality leads, build a stronger sales pipeline, and identify hidden opportunities for revenue growth.

Marketing-Sales Misalignment

Overcoming the Misalignment of Marketing & Sales

Help Marketing and Sales clear the path of mutual misunderstanding to build a trusting partnership.

Don’t Panic, Digital Transformation in Progress

When managing change, struggle is a normal phenomenon rather than a sign of failure. We can anticipate and be strategic to improve outcomes.

The Lead Management Imperative

Lead management enables companies to grow revenue by tracking the buyer journey and identifying best next action to engage, influence, and qualify the buyer.

Lead Management Framework: Convert more Prospects into Revenue

What happens to leads between first Marketing touch and final sale? A codified Lead Management Framework will help you turn more MQLs into closed revenue.

The 5 Biggest Lead Management Mistakes That Cost You Sales

Are you planning, deploying and testing your lead management framework effectively? These 5 red flags could sabotage your demand generation funnel.

Marketing Accountability and the Expectations of the C-Suite

Proactively kick off a marketing transformation that will help drive revenue, improve operations and prove the value of marketing's efforts.