September 9, 2022
10 tips to improve B2B marketing & sales automation in your organization
Maximize your existing marketing and sales automation investment using this handy 1-paged checklist with 10 important tips. Check it out!
June 28, 2022
3 tips to manage complex lead scoring programs
There’s no question, lead scoring is complex. Here are 3 tips to manage your complex lead scoring programs.
June 20, 2022
Want to know if lead scoring is working? Do these 3 things.
How do you know if lead scoring is working? What do you look for in the first 3 to 6 months after implementation? Here are 3 tips to help.
June 15, 2022
Is Lead Scoring Worth Sales’ Time?
Read on to find out what our industry expert guest speakers had to say about the question "Is Lead Scoring Worth Sales’ Time?" at the M² Live Forum.
June 8, 2022
These are the 5 questions you should answer to improve your lead scoring
We are sharing a lead scoring dashboard that quickly outlines 5 critical things you should be looking at and thinking about when it comes to lead scoring.
April 22, 2022
Your Top 4 Lead Quality Questions Answered
Learn industry experts opinions on how the sales and marketing alignment issue is affecting lead quality, and what you can do about it.
April 5, 2022
The Marketing Lead Quality Conundrum
Understand the 4 key statistics that play a role in the marketing lead quality challenge and hear perspectives from industry guest speakers on what you can do to fix it.
March 24, 2022
2 Tools to Instantly Improve Sales and Marketing Alignment in your Organization
Access two open, editable tools that can be instantly put to work in your organization to help address the disconnect between sales and marketing.
June 15, 2021
How to Set the Foundation for Successful Lead Management
Lead management is a set of effective tools and processes for improving demand generation. Learn how to get started through change management and planning.
March 10, 2021
How to Direct Growth with Funnel Optimization
Funnel Optimization provides a lever for growth by specifically focusing on the activities that you already do to drive increased revenue.
February 3, 2021
How to Build an Effective Lead Management System
Learn how to build a sustainable lead management system that will give your company the competitive edge it needs to thrive in today’s digital marketplace.
November 10, 2020
A Shared Language for Marketing and Sales
Lead scoring is an underused tool that can function as a shared language between Marketing and Sales, aligning teams, and enhancing the funnel, and improving revenue outcomes
October 27, 2020
On Building a Healthy Funnel
How a Lead Management Framework can create a more engaged funnel - one where Marketing and Sales work together to generate meaningful results.
August 6, 2020
How Lead Management Directs Marketing Growth
The pinnacle of digital marketing is directed growth. It shows us what’s not working, to send better leads—and better deals—to Sales for repeatable success.
June 18, 2020
A Beginner’s Guide to Improving Lead Flow
Track your company’s lead flow to generate higher quality leads, build a stronger sales pipeline, and identify hidden opportunities for revenue growth.
September 10, 2019
Overcoming the Misalignment of Marketing & Sales
Help Marketing and Sales clear the path of mutual misunderstanding to build a trusting partnership.
July 30, 2019
Don’t Panic, Digital Transformation in Progress
When managing change, struggle is a normal phenomenon rather than a sign of failure. We can anticipate and be strategic to improve outcomes.
April 23, 2019
The Lead Management Imperative
Lead management enables companies to grow revenue by tracking the buyer journey and identifying best next action to engage, influence, and qualify the buyer.
March 21, 2019
Lead Management Framework: Convert more Prospects into Revenue
What happens to leads between first Marketing touch and final sale? A codified Lead Management Framework will help you turn more MQLs into closed revenue.
November 20, 2018
The 5 Biggest Lead Management Mistakes That Cost You Sales
Are you planning, deploying and testing your lead management framework effectively? These 5 red flags could sabotage your demand generation funnel.
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