We focus on driving growth by aligning sales and marketing on what drives actual pipeline and revenue.
One Word: Revenue
It all comes down to one goal, driving revenue. MASS Engines helps you reach your revenue goals by aligning sales and marketing on which leads are most likely to close. So marketing can create more revenue generating campaigns and sales closes more marketing leads. It’s a win, win, win.
MASS Engines for Sales
It isn’t rocket science. But it is science. MASS Engines helps you understand your sales engine from lead-to-revenue so you can do more of what works and cut the waste.
The Mass Approach
- Tie campaigns to revenue results. We work with you to review closed loop reporting data, revealing the true ROI of marketing and sales tactics. By tracking your buyers from first touch to final sale, we help you better understand and optimize your funnel.
- A change management approach. We go beyond simply setting up the integration between your marketing automation platform and your CRM. We empower your teams to easily access and utilize data to drive and close more leads.
- Ongoing maintenance and optimization. As you gather more data and test new applications, we continue to support you to develop a comprehensive reporting framework, so you always know how your funnel is performing.
MASS Engines designed and developed reporting capabilities to increase lead flow visibility for stakeholders, and provided a systematic way to not only measure progress, but also inform stakeholders with tangible evidence and recommendations.Madeleine Thom, Sr. Mgr, Demand Gen and Marketing, Samsung