ARE YOUR EMAILS NAGGING OR NURTURING?
Lead Nurturing is one of those techniques every company talks about, but few do REALLY well.
It’s not about making it easy for marketers to nag buyers into doing what we want them to do. It’s about making it easy for buyers to do what they need to do. Doing it right will lead to better click-through rates, better open rates, and better-informed buyers.
Which leads to increased sales readiness, shortened sales cycles, and increased sales opportunities from leads. That means more revenue.
That’s where MASS Engines comes in. We help you build the right technical framework and tracking with the right email nurture programs so your marketing team knows exactly what to send next.
- Program Architecture and Design: Poor lead gen ROI is caused by lack of lead nurturing. Nurture campaigns must align with the customer’s needs as they travel along the buying cycle. MASS keeps it simple by defining your Lead nurturing program in stages so that you walk before you run.
- Persona Development: The lack of understanding of purchase drivers results in unengaged leads. By defining the buyer personas MASS enables marketers to understand what makes their customer “tick,” what’s relevant to them, how they make a purchasing decision, and what their needs are.
- Content Mapping: Not all assets engage all leads throughout their buyer’s journey. MASS aligns existing assets based on persona and buyers journey to ensure optimal engagement and conversions.
- Campaign Deployment: MASS helps marketers orchestrate personalized, automated communications to engage with leads in all stages of the pipeline to drive additional revenue to the top line.
- Campaign Monitoring: Reporting on email clicks and opens is not enough. MASS monitors and measures executing program(s) based on performing assets, and expected revenue outcomes to get a better understanding of areas of optimization.
Content aligned to specific buying stages drives 73% higher conversion rates.
The MASS Approach
Define your nurturing goals – Both tangible & intangible
- Build nurturing in stages
- Talk to buyers personally, at scale
- Move content to the assembly line
- Give access to the revenue truth
Marketing capture over 100 leads a month?
You’re a great fit for MASS Engines. Talk with a RevOps expert and we’ll show you a whole new lever to your lead generation strategy.
Schedule Now >