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Get news, insights, and resources from our demand generation blog featuring interviews and articles from our team of technology and marketing experts.
October 17, 2022
5 Steps to Implement RevOps in your Organization Without a New Department
Oftentimes, B2B organizations don’t have a corporate mandate to focus on revenue operations. Rather, Marketing must build the business case over time to get buy-in. Here are 5-steps your team can take to realistically and practically rev-up revenue operations in your organization.
September 9, 2022
10 tips to improve B2B marketing & sales automation in your organization
Maximize your existing marketing and sales automation investment using this handy 1-paged checklist with 10 important tips. Check it out!
June 28, 2022
3 tips to manage complex lead scoring programs
There’s no question, lead scoring is complex. Here are 3 tips to manage your complex lead scoring programs.
June 20, 2022
Want to know if lead scoring is working? Do these 3 things.
How do you know if lead scoring is working? What do you look for in the first 3 to 6 months after implementation? Here are 3 tips to help.
June 15, 2022
Is Lead Scoring Worth Sales’ Time?
Read on to find out what our industry expert guest speakers had to say about the question "Is Lead Scoring Worth Sales’ Time?" at the M² Live Forum.
June 8, 2022
Marketing as a Profit Center
Incorporating attribution reporting into your company’s marketing operations can have a transformative impact on the role of marketing teams.
June 8, 2022
These are the 5 questions you should answer to improve your lead scoring
We are sharing a lead scoring dashboard that quickly outlines 5 critical things you should be looking at and thinking about when it comes to lead scoring.
April 22, 2022
Your Top 4 Lead Quality Questions Answered
Learn industry experts opinions on how the sales and marketing alignment issue is affecting lead quality, and what you can do about it.
April 13, 2022
Change Management Drives Marketing Automation Results
Deploying marketing automation to engage empowered buyers? For real results, approach it not as a technology buy, but as a change to manage.
April 5, 2022
The Marketing Lead Quality Conundrum
Understand the 4 key statistics that play a role in the marketing lead quality challenge and hear perspectives from industry guest speakers on what you can do to fix it.
March 24, 2022
2 Tools to Instantly Improve Sales and Marketing Alignment in your Organization
Access two open, editable tools that can be instantly put to work in your organization to help address the disconnect between sales and marketing.
February 9, 2022
Connect to Revenue for Marketing ROI
Create an indispensable marketing team and safeguard your budget by making the most of your data.
December 8, 2021
How to Avoid Common Mistakes in Attribution Reporting
Attribution reporting is a powerful KPI for modern marketers. Find out how to avoid the biggest mistakes that can undermine its successful implementation.
June 15, 2021
How to Set the Foundation for Successful Lead Management
Lead management is a set of effective tools and processes for improving demand generation. Learn how to get started through change management and planning.
May 18, 2021
Key Insights from The 2021 CMO Survey
Explore our take on the February 2021 CMO survey, where customer experience and digital spending seem to take priority.
April 13, 2021
Why Your Marketing Team Needs Attribution Reporting
Learn why attribution reporting matters to modern marketers and why it is one of the most effective ways to improve your sales revenue.
March 10, 2021
How to Direct Growth with Funnel Optimization
Funnel Optimization provides a lever for growth by specifically focusing on the activities that you already do to drive increased revenue.
February 3, 2021
How to Build an Effective Lead Management System
Learn how to build a sustainable lead management system that will give your company the competitive edge it needs to thrive in today’s digital marketplace.
November 10, 2020
A Shared Language for Marketing and Sales
Lead scoring is an underused tool that can function as a shared language between Marketing and Sales, aligning teams, and enhancing the funnel, and improving revenue outcomes
October 27, 2020
On Building a Healthy Funnel
How a Lead Management Framework can create a more engaged funnel - one where Marketing and Sales work together to generate meaningful results.
October 13, 2020
The Expectations of the Modern B2B Buyer
Today's modern B2B buyer directs their own purchasing research. Marketing will have to pivot effectively to engage customers during their buyer journey.
September 22, 2020
The Changing Reality of B2B Buying
The modern buyer is self-educated and self-directed, with high-expectations. Brands that understand the needs of who they’re talking to will earn trust and gain the reward.
September 3, 2020
Enable Buyers with Adaptive Nurture
How to use nurture to engage buyers, build trust, and deliver qualified leads to sales.
August 6, 2020
How Lead Management Directs Marketing Growth
The pinnacle of digital marketing is directed growth. It shows us what’s not working, to send better leads—and better deals—to Sales for repeatable success.