How to Set the Foundation for Successful Lead Management

Lead management is a set of effective tools and processes for improving demand generation. Learn how to get started through change management and planning.

Key Insights from The 2021 CMO Survey

Explore our take on the February 2021 CMO survey, where customer experience and digital spending seem to take priority.

Why Your Marketing Team Needs Attribution Reporting

Learn why attribution reporting matters to modern marketers and why it is one of the most effective ways to improve your sales revenue.

How to Direct Growth with Funnel Optimization

Funnel Optimization provides a lever for growth by specifically focusing on the activities that you already do to drive increased revenue.

How to Build an Effective Lead Management System

How to Build an Effective Lead Management System

Learn how to build a sustainable lead management system that will give your company the competitive edge it needs to thrive in today’s digital marketplace.

A Shared Language for Marketing and Sales

Lead scoring is an underused tool that can function as a shared language between Marketing and Sales, aligning teams, and enhancing the funnel, and improving revenue outcomes

On Building a Healthy Funnel

How a Lead Management Framework can create a more engaged funnel - one where Marketing and Sales work together to generate meaningful results.

The Expectations of the Modern B2B Buyer

Today's modern B2B buyer directs their own purchasing research. Marketing will have to pivot effectively to engage customers during their buyer journey.

The Changing Reality of B2B Buying

The modern buyer is self-educated and self-directed, with high-expectations. Brands that understand the needs of who they’re talking to will earn trust and gain the reward.

Enable Buyers with Adaptive Nurture

How to use nurture to engage buyers, build trust, and deliver qualified leads to sales.

How Lead Management Directs Marketing Growth

The pinnacle of digital marketing is directed growth. It shows us what’s not working, to send better leads—and better deals—to Sales for repeatable success.

The Empowered Buyer™ Manifesto

The internet has transformed how we buy and sell. Here’s how to connect with modern buyers to gain trust, engagement, and success in the digital age.

A Beginner’s Guide to Improving Lead Flow

Track your company’s lead flow to generate higher quality leads, build a stronger sales pipeline, and identify hidden opportunities for revenue growth.

The CMO Survey Insights:
February 2020

The February 2020 CMO Survey reveals how marketing teams are responding to a digital marketplace driven by the empowered buyer.

Why Marketing Reporting is the Language of Revenue

By using Attribution Reporting to demonstrate ROI, Marketing teams will earn internal respect and increase strategic influence.

Influencing Prospects with Adaptive Nurture

Earn more sales-ready B2B leads with adaptive nurture—When marketing starts the conversation well, sales closes the deal quicker.

CMO Survey August 2019

The CMO Survey Insights:
August 2019

The CMO Survey provides marketers with key insights on the evolving state of martech, the shift toward Buyer Enablement, and the inevitable rise of AI.

Make B2B Buying Easy: A Prescriptive Approach to Marketing

Marketers can enable B2B buyers to purchase with ease by taking a prescriptive approach to marketing and addressing the customer impediments to success.

Why Educational Theory Matters to MarTech Adoption

Proven methodologies like SAMR & Change Management help Marketing Teams expedite a sustainable MarTech transformation and accelerate time-to-value on investments.

Marketing-Sales Misalignment

Overcoming the Misalignment of Marketing & Sales

Help Marketing and Sales clear the path of mutual misunderstanding to build a trusting partnership.