Email Strategies that Convert
This eBook shares how to build a sophisticated email marketing program from first touch to a fully optimized system.
Resources to Transform Your Funnel and Drive Revenue.
MASS Engines
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Beyond Opens and Clicks
This guide shares how to break away from “vanity” email metrics, determine what’s missing, and align your program with real business value.
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From Contact to Revenue
With the right B2B demand generation strategy, tools, and mindset, you can build a pipeline that’s not only efficient but inevitable.
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Triple Your Email Engagement Rates
Email is the cornerstone of demand generation. Learn how you can supercharge your email engagement to make this channel work harder for you.
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Gathering Data Versus Gathering Insight: a Guide for Performance-Oriented B2B Marketers
In today’s digital age, most marketing teams use various technologies such as CRM systems, email automation platforms, and analytics tools to collect and analyze data, streamline communications, track customer interactions, and optimize marketing strategies.
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Ideas in Action: Cut Leads for Better Conversations
When markets are tough and reaching marketing goals is harder than ever, it’s against every instinct to deliver less rather than more. The real issue is companies haven’t updated their approach to the MQL and lead generation.
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Ideas in Action: Measuring Marketing Performance
Marketing often takes the biggest slice of your budget. You see the results—but your CFO only sees dollars and ROI, not clicks and leads.
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Podcast: The Gold Standard for KPIs in B2B SaaS Marketing
Zee and Camela share what they’ve seen work in SaaS companies at different stages and why people use the term “vanity metrics” to describe many marketing metrics.
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Podcast: B2B Attribution Will Never Be Right (& That’s OK)
Zee and Camela discuss their observations about why multi-touch attribution fails so often and why how it’s positioned and used is vital to its success.
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