Eloqua Services Blog

The Eloqua Experience conference has grown steadily over the past few years driven by the rise of Marketing Automation as a category and Eloqua as a leading software provider. To make it easy to find the best sessions, we hand-picked them based on roles (Ops, Manager, Executive) and put them in an easy to read, […]

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One of the benefits of consulting is exposure to a broad array of businesses and challenges. We recently dealt with a small high tech B2B company where it became apparent how crucial Marketing Automation has become in today’s fast-paced and hyper-competitive market space. The company was in the middle of creating a marketing plan for […]

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How often does your regular, supposedly productive day at the office deteriorate into a Harlem Shake by 9:10am? If you are like most B2B marketers out there, probably more often than you’d like.

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It is undeniable that any B2B company stands to benefit from a Marketing Automation system and many companies already have. This fact is well illustrated by the literal arms race that has erupted in the space driving down prices and increasing provider options. In this post I will bring up some points to consider as […]

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If you are a fan of baseball, like most people, you likely saw “Moneyball” a few years ago. What struck me about the film is that it had A LOT more to do with business than it did with baseball. The Oakland A’s were facing a problem known to many companies – how do you […]

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