- Juniper Research
As a first structured step, MASS will review existing content map against personas and buying cycles to highlight content strengths and uncover opportunities for creating new content and re-purposing existing content.
Content that does not engage leads will result in low performing campaigns. MASS creates assets like emails, Landing pages, forms, that are easy to consume, are aligned with buyer personas, and buying cycles.
MASS works with your marketing team to define the campaign architecture and automate the logical steps to optimally communicate with leads and customers.
Landing pages, emails, and forms are needed to communicate with the leads in a campaign. MASS creates the various campaign components to ensure optimal deliverability, engagement and conversion.